THE PROMOTION STRATEGIES OF PALEMBANG HARUM TO PROMOTE PALEMBANG TRADITIONAL CAKES

Malaya, Novita (2018) THE PROMOTION STRATEGIES OF PALEMBANG HARUM TO PROMOTE PALEMBANG TRADITIONAL CAKES. Other thesis, POLITEKNIK NEGERI SRIWIJAYA.

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JOURNAL OF INTERVIEW.pdf

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Abstract

This research aims to know the promotion strategies of Palembang Harum to promote Palembang traditional cakes. The data collected through direct interview with Mardho as the owner of Palembang Harum. The writer used qualitative research by using case study method. From this research, the writer got the result about the strategies that Palembang Harum used for promoting Palembang traditional cakes. The results are Personal Selling, Mass Selling, Sales Promotion and Public Relation.

Item Type: Thesis (Other)
Uncontrolled Keywords: Culinary Tourism, Palembang Culinary, Promotion Strategy, Palembang Harum
Subjects: P Language and Literature > PE English
Divisions: English > Undergraduate Theses
Depositing User: Mr Bambang Anthony
Date Deposited: 23 Jan 2020 02:53
Last Modified: 23 Jan 2020 02:53
URI: http://eprints.polsri.ac.id/id/eprint/6486

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