FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN TERHADAP KEPUTUSAN GADAI EMAS PADA PT PEGADAIAN (Persero) CABANG LEMABANG PALEMBANG

Loka, Diyah Fita (2014) FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN TERHADAP KEPUTUSAN GADAI EMAS PADA PT PEGADAIAN (Persero) CABANG LEMABANG PALEMBANG. Other thesis, Politeknik Negeri Sriwijaya.

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Text (BAB I PENDAHULUAN)
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Text (BAB II TINJAUAN PUSTAKA)
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Abstract

The purpose of this final report is to find out how much consumers behavior factors influance gold pawning decision at PT Pegadaian (Persero) Lemabang Branch Palembang. Using 44 testing sample with simple regression technique with consumers behavior factors as independent variabel (X) and gold pawning decision as dependent variabel (Y). The result of testing are showning that there is an significant influance between independent variable and dependent variable. Keyword: consumers behavior factors influence pawning gold decision

Item Type: Thesis (Other)
Uncontrolled Keywords: consumers behavior factors influence pawning gold decision
Subjects: H Social Sciences > HB Economic Theory
Divisions: Business Administration > Undergraduate Theses
Depositing User: Mrs Trisni Handayani
Date Deposited: 21 Jan 2016 01:57
Last Modified: 21 Jan 2016 01:57
URI: http://eprints.polsri.ac.id/id/eprint/730

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