Candita, Shaberila (2014) ANALISIS BAURAN PROMOSI PRODUK LOGAM MULIA DALAM UPAYA MENINGKATKAN PENJUALAN PADA PT PEGADAIAN (PERSERO) CPP LEMABANG PALEMBANG. Other thesis, Politeknik Negeri Sriwijaya.
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Text (COVER)
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Text (BAB I PENDAHULUAN)
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Text (BAB II TINJAUAN PUSTAKA)
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Text (BAB III KEADAAN UMUM PERUSAHAAN)
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Text (BAB IV HASIL DAN PEMBAHASAN)
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Text (BAB V KESIMPULAN DAN SARAN)
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Text (DAFTAR PUSTAKA)
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Text (LAMPIRAN)
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Abstract
This purpose research to analyze promotional mix of precious metal in an effort to increase sales in PT Pegadaian (Persero) CPP Lemabang Palembang. This research was conducted by qualitative research method. The writer have information data through interviews and documentation of the company. From the data obtained, that the promotional mix used by PT Pegadaian (Persero) CPP Lemabang Palembang is advertising, sales promotion, personal selling, and public relations / publicity. The results of this research indicate that the promotional mix used by the company, can increase sales precious metals from 2009 to 2012. However, in 2013 the company experienced a decline in sales. Barriers to the sale of this was due to time constraints, licensing constraints, and given the limited funds. Due to a decline in 2013 sales of precious metal products, companies should be more intensively in conducting promotional activities, in order to avoid a decrease in the coming year.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | qualitative research |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mrs Trisni Handayani |
| Date Deposited: | 21 Jan 2016 01:55 |
| Last Modified: | 21 Jan 2016 01:55 |
| URI: | http://eprints.polsri.ac.id/id/eprint/748 |
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