Machdalena, - (2014) PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN TELEPON SELULER SAMSUNG GALAXY (STUDI KASUS: KARYAWAN TOYOTA AUTO 2000 VETERAN PALEMBANG). Other thesis, Politeknik Negeri Sriwijaya.
Full text not available from this repository.Abstract
The purpose of this Final Report is to find out how big the influence of quality product towards the purchase decision Samsung Galaxy’s handphone to the Toyota AUTO 2000 Veteran Palembang’s Employees simultaneously and partially. This report is also to find out which variables of quality product that have dominant influence of the purchase decision Samsung Galaxy’s handphone to the Toyota AUTO 2000 Veteran Palembang’s Employees. The writer was collected the data by using questioner that has been given to 50 employees as respondens. The analysis that the writer used are validity test and reliability test, multiple regression analysis test, hypothesis testing by t tes and F test, and analysis of determination coefficient which processed by using SPSS for Windows version 19.0. Based on the result of the analysis, the result of t test showed that the quality of product which has the influence of the purchase decision Samsung Galaxy’s handphone significanly are variable of reliability is 2,138 and perceived quality variable is 3,745. The result of F test is Fcount > Ftable (3,780 > 2,140) with significan’s value 0,002, so we can conclude that the quality product variable simultaneously has influenced the purchae decision of Samsung Galaxy’s handphone to the Toyota AUTO 2000 Veteran Palembang’s Employees and also the quality product which has dominant influence is perceived quality variable with the influence’s level of 46 percent. Keyword: Quality Product, Purchase Decision
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Quality Product, Purchase Decision |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mrs Trisni Handayani |
| Date Deposited: | 21 Jan 2016 01:54 |
| Last Modified: | 21 Jan 2016 01:54 |
| URI: | http://eprints.polsri.ac.id/id/eprint/756 |
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