Aprila, Atriz Vina (2014) PENGARUH DIMENSI KUALITAS PELAYANAN JASA TERHADAP KEPUASAN NASABAH PADA PT PRUDENTIAL LIFE ASSURANCE CABANG PRABUMULIH Laporan Akhir. Other thesis, Politeknik Negeri Sriwijaya.
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Text (BAB I PENDAHULUAN)
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Text (BAB II TINJAUAN PUSTAKA)
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Text (BAB V KESIMPULAN DAN SARAN)
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Text (DAFTAR PUSTAKA)
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Abstract
The purpose of this report is to investigate the influence of service quality’s dimension toward the customer’s satisfaction at PT Prudential Life Assurance Prabumulih. The data were collected through the documentation, library research, and also the questionnaires to 98 respondents. After that, those sources were analyzed with SPSS version 16,0 and the result obtained that 59,4% of service quality’s dimention are give influence toward the customer’s satisfaction, and the most dominant dimension that affect the customer’s satisfaction is Tangibles (27,4%), and then Emphaty (24,2%) and also Responsiveness (23,9%) are give affected significantly. The author recommends that companies have to maintain and improved the Tangibles, Emphaty, and Responsiveness dimensions and also evaluate the dimensions of which is not have a significant influence.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | PT Prudential Life Assurance Prabumulih. The data were collected through the documentation, library research, and also the questionnaires to 98 respondents. |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mrs Trisni Handayani |
| Date Deposited: | 21 Jan 2016 01:50 |
| Last Modified: | 21 Jan 2016 01:50 |
| URI: | http://eprints.polsri.ac.id/id/eprint/777 |
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