Asmarani, Santi (2014) PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SUPLEMEN KESEHATAN K-OMEGA SQUA (STUDI KASUS PADA STOKIS PT K-LINK NUSANTARA CABANG PLAJU PALEMBANG) LAPORAN AKHIR Dibuat Untuk Memenuhi Syarat Menyelesaikan Pendidikan Diploma III Pada Jurusan Administrasi Bisnis Politeknik Negeri Sriwijaya. Other thesis, Politeknik Negeri Sriwijaya.
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Text (COVER)
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Text (BAB I PENDAHULUAN)
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Text (BAB II TINJAUAN PUSTAKA)
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Text (BAB III KEADAAN UMUM PERUSAHAAN)
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Text (BAB IV HASIL DAN PEMBAHASAN)
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Text (BAB V KESIMPULAN DAN SARAN)
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Text (DAFTAR PUSTAKA)
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Abstract
This purpose of the final report is to know about the price effect and the quality of product of the customer’s buying decision of health supplement K-Omega Squa ( case study in Stockis of PT K-Link Nusantara Plaju branch Palembang). The writer investigated which variable which was the most dominant in affecting customer’s buying decision. The data were collected from questonnaires to 98 customers, and interviews to side Stockis PT K-Link Nusantara Plaju branch Palembang, then the data were analysis by using Slovin theory and prepare by using double linier regression formula, correlation and determination coefficient. The result showed that determination coefficient (R Square) was 87,2 persent is affected by price and the quality of proudct and 12,8 persent those were affected by other variables which were not mentioned in this final research. T-test shows that price variable is dominant to give affect customer’s decision. Thus, the writer suggests that the stockist PT K-Link Nusantara Palju Baranch Palembang keep maintaining price strategy and quality of product, because it can effect customers in buying health suplement K-Omega Squa. vii
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | PT K-Link Nusantara Plaju branch Palembang). The writer investigated which variable which was the most dominant in affecting customer’s buying decision. |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mrs Trisni Handayani |
| Date Deposited: | 21 Jan 2016 01:48 |
| Last Modified: | 21 Jan 2016 01:48 |
| URI: | http://eprints.polsri.ac.id/id/eprint/791 |
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