Wijayantiwi, Putri (2014) PENGARUH MEDIA IKLAN TERHADAP KEPUTUSAN PEMBELIAN MARGARINE MEREK BLUE BAND (Studi Kasus Di Rt 28 Kalidoni Palembang). Other thesis, Politeknik Negeri Sriwijaya.
Full text not available from this repository.Abstract
The final report writer about The influence of advertising media to purchase decisions Blue Band Margarine in RT 28 Kalidoni including print media, electronic media, and outdoor media. The writer like to know where the most significant variable had influence to concumer purchasing decision. The sample of this study of 50 corespondent of people in RT 28 Kalidoni that has been consumed Blue Band Margarine and taken by incidental sampling technique. The instrument was measuring by using interviews and quitionaires. The result of 50 respondents were processed using the Statistical Product and Service Solution that brocures, newspapers, television and banners simultaneusly significantly influence purchasing decisions Blue Band Margarine with the coefficient of determination 28,7 percent and 71,3 percent while the rest is influenced by other factors. Based on the explanation above we can see that the media advertising brochures, newspapers, television, and baneers have no influence on purchase decisions blue band margarine barnd in RT 28 Kalidoni due to significant levels significantly greater tha a predetermined dgree of 0.05 . Therefore PT Unilever Tbk need to pay attention to the advertising media used for example for brochures advertising medium was added back benefits-benefits, or nutrient content of the blue band margarine to remind consumers abour the advantages of blue band margarine. Keywords: Advertising, margarine, purchasing.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Advertising, margarine, purchasing. |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 21 Jan 2016 01:45 |
| Last Modified: | 21 Jan 2016 01:45 |
| URI: | http://eprints.polsri.ac.id/id/eprint/810 |
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