RAMADHANI, NADIA (2021) IDENTIFYING LINGUISTICS FEATURES OF COCA-COLA ADVERTISEMENT SLOGANS. Other thesis, Politeknik Negeri Sriwijaya.
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Text (CHAPTER II LITERATURE REVIEW)
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Text (REFERENCES)
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Abstract
This report aims to identify the linguistics features of Coca-Cola advertisement slogans. The data were collected from the websites of Coca-Cola Company. This research used systematic random sampling to choose ten slogans from forty slogans of Coca-Cola since 1904-2003. The research method used is qualitative content analysis. The writer used Grey’s (2008) theory that stated there are two kinds of linguistics features, they are lexical features and syntactic features. Each linguistics feature has ten features. The writer found that the sample of this research used 5 lexical features which are: simple vocabulary, weasel word, familiar language, hyperbole and repetition; 8 syntactic features that used are: present tense, short sentence, incomplete sentence, imperative, ellipsis, long noun phrase, syntactic parallelism, and association. In conclusion, the writer interpreted that each feature has its own function in persuading the intended audience.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Keywords: Slogans, Lexical Features, Syntactic Features. |
| Subjects: | P Language and Literature > PE English |
| Divisions: | English > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 19 Jan 2023 01:56 |
| Last Modified: | 19 Jan 2023 01:56 |
| URI: | http://eprints.polsri.ac.id/id/eprint/11859 |
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