Erlangga, Nadella Puput (2021) THE PERCEPTION OF THE CUSTOMERS ON THE EFFECTS OF ENGLISH FOR ELECTRONICS PRODUCTS BRANDING IN PALEMBANG. Other thesis, Politeknik Negeri Sriwijaya.
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Text (CHAPTER II LITERATURE REVIEW)
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Text (CHAPTER IV FINDINGS)
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Text (CHAPTER V CONCLUSION AND SUGGESTION)
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Text (REFERENCES)
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Abstract
This research was conducted to investigate and detail the impacts of the use of English on electronic products branding in Palembang as a non-speaking English area in Indonesia. The purpose was to know the customers’ perception towards the use of English as branding on electronic products. In line with the purpose, this research was conducted under a descriptive qualitative method to describe the existed phenomena. The participants were 15 persons who lived in Palembang. Five of the participants were interviewed by individual in-depth interview and all together 15 participants were interviewed in one focus group interview. The interviews data revealed that the use of English for electronics branding mostly had the effectiveness rather than the ineffectiveness on the products sale. The effectiveness was in six points which found in popularity, business competition, buyer’s curiosity, insight to vocabulary, and symbol of modernity. However, the ineffectiveness was in three points which were in purchasing interest, sales and revenue, and self-esteem/prestige.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Keywords: Customers’ Perception, English, Electronics Products Branding |
| Subjects: | P Language and Literature > PE English |
| Divisions: | English > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 19 Jan 2023 01:57 |
| Last Modified: | 19 Jan 2023 01:57 |
| URI: | http://eprints.polsri.ac.id/id/eprint/11872 |
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