Ridho, Sari Lestari Zainal and Sabli, Habsah Binti Haji Mohamad and Ibrahim, Kartini Binti Che and Jauhari, Hadi and Alfitriani and Pracena, Putri Anggita Prameswari (2021) The Factors Affecting Food Delivery Application Users Shopping Routine Behavior during the Covid-19 Pandemic. Forum In Research, Science and Technology (FIRST) - Atlantis Highlights in Engineerin. pp. 138-143. ISSN 2461-0739
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Abstract
The purpose of this study is to evaluate the influence of variables that affect the shopping routines of food delivery application users during the Covid-19 pandemic. Food Delivery Application refers to application based deliver services that make the customer easier consume food from the restaurant. Data collection was carried out in the third quarter of 2021 and this research obtained 117 respondents who met the criteria required for this study, using the purposive sampling technique. The data collected were analyzed using the technique of Partial Least Squares Structural Equation Modeling. Based on the results of data processing, it shows that Price Advantage, Trust, Interface Issues are significant and have a positive effect on the Shopping Routines of Food Delivery Application users. The implication of these findings is Food Delivery Application providers should improve and or maintain the business policy regarding the price, trust and interface of the application. For instance, by giving more price advantages, increasing the service receiver trust and improving interface of the applications.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Restaurant, Food Delivery Application, Shopping Routine, Covid-19 |
| Subjects: | H Social Sciences > HB Economic Theory |
| Depositing User: | Mrs Trisni Handayani |
| Date Deposited: | 05 Jun 2023 15:52 |
| Last Modified: | 05 Jun 2023 15:52 |
| URI: | http://eprints.polsri.ac.id/id/eprint/13812 |
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