DEWANGGA, MUHAMMAD AKBAR (2022) COPYWRITING VIDEO SCRIPT OF THE GLOBAL ENGLISH LANGUAGE CENTER AS AN ENGLISH COURSE IN PALEMBANG. Other thesis, Politeknik negri sriwijya.
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The aim of this research was to know how to copywrite a video script of Global English Language Center as an English Course in Palembang using steps of writing script by Friedman (2007). The methodology of this research was Research and Development Method (R&D) adapted from Sukmadinata (2005). The steps were: (1) Preliminary Study, (2) Model Development. In the preliminary study, the writer did literature study, field study and arrange model draft. In the model development, there were limited testing to improve the product into the final version. There were 3 experts chosen purposively, English linguistic Expert, copywriter expert and content expert who participated in giving comments and suggestion for the developing of the product. The data revealed that the script had revision in content that Global English Language Center must be change based on the current situation of Covid 19, in copywriting the expert suggested to change the persuasive paragraph by applying the AIDA formula by Kotler and Keller (2009), and in English language, the experts mention some grammar mistake about academic writing from the expert in limited testing.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Copywriting, Global English Language Centre, Promotional, English Course, Video Script |
| Subjects: | P Language and Literature > PE English |
| Divisions: | English > Undergraduate Theses |
| Depositing User: | Mr M. Tommy Trianda |
| Date Deposited: | 22 Aug 2023 02:19 |
| Last Modified: | 22 Aug 2023 02:19 |
| URI: | http://eprints.polsri.ac.id/id/eprint/14143 |
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