DHEO, ALDHARESEL PUTRI (2022) COPYWRITING OF VIDEO SCRIPT ABOUT THE CHENG HOO MOSQUE AS A RELIGIOUS TOURIST DESTINATION IN PALEMBANG. Other thesis, Politeknik negri sriwijya.
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The aim of this research was to know how to write a copywriting of video script about the Cheng Hoo Mosque as a religious tourist destination in Palembang using AIDA formula by Kotler and Keller (2009). The methodology of this research was Research and Development Method (R&D) adapted from Sukmadinata (2019). The steps were: (1)Preliminary Study, (2) Model Development. In the preliminary study, the writer did literature study, field studyand arrange model draft. In the model development, there were limited testing to improve the product into the final version. There were 3 experts chosen purposively, namely Mr. Werry, the expert of English language; Mr. Muhammad Hendra Fatoni, the expert of copywriting; and Mr. Rudi Suryanto, the expert of content who participated in giving comments and suggestions for the development of the product. The result showed that the copywriting script had comments and suggestions from the expert. Of copywriting, the expert suggested to change the persuasive paragraph by applying the AIDA formula by Kotler and Keller (2009). The expert of English language, corrected grammar and diction mistakes. It issuggested that the community and also the younger generation be more value and respect the religious culture to preserve the religious tourist destination. And for further research, it could make more copywriting videos about tourist destinations because it will help every one to know more about tourism in our country, Indonesia.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Promotional, Religious tourist, Video script |
| Subjects: | P Language and Literature > PE English |
| Divisions: | English > Undergraduate Theses |
| Depositing User: | Mr M. Tommy Trianda |
| Date Deposited: | 22 Aug 2023 02:21 |
| Last Modified: | 22 Aug 2023 02:21 |
| URI: | http://eprints.polsri.ac.id/id/eprint/14146 |
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