THORIQ, SALSABIIL AT’ (2022) COPYWRITING VIDEO SCRIPT OF THE SUJI LAKE AS A TOURISM DESTINATION IN LEMBAK, MUARA ENIM. Other thesis, Politeknik Negeri Sriwijaya.
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The aim of this research was to know how to copywrite a video script of Suji Lake as a tourism destination in Lembak, Muara Enim using steps of writing script by Friedman (2012). The methodology of this research was Research and Development Method (R&D) adapted from Sukmadinata (2005). The steps were: (1) Preliminary Study, (2) Model Development. In the preliminary study, the writer did literature study, field study and arrange model draft. In the model development, there were limited testing to improve the product into the final version. There were 3 experts chosen purposively: English linguistic expert, copywriter expert and content expert who participated in giving comments and suggestion for the developing of the product. The data revealed that the script had no revision in content that Suji Lake, in copywriting the expert suggested to change the persuasive paragraph by applying the AIDA formula by Kotler and Keller (2009), and in English language, the experts mention some grammar mistake about academic writing from the expert in limited testing.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Copywriting, Suji Lake, Promotional, Tourism, Video Script |
| Subjects: | P Language and Literature > PE English |
| Divisions: | English > Undergraduate Theses |
| Depositing User: | Mr M. Tommy Trianda |
| Date Deposited: | 22 Aug 2023 02:25 |
| Last Modified: | 22 Aug 2023 02:25 |
| URI: | http://eprints.polsri.ac.id/id/eprint/14169 |
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