SOCIETY PERCEPTIONS ABOUT THE TASTE AND THE PACKAGE OF KERUPUK UBI

TRIESNASARI, INNE AYU (2014) SOCIETY PERCEPTIONS ABOUT THE TASTE AND THE PACKAGE OF KERUPUK UBI. Other thesis, Politeknik Negeri Sriwijaya.

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Abstract

The purpose of this research report is to know about the interest of customers about kerupuk ubi so that it can increase the sales of kerupuk ubi. The data were collected by using interviews and observations with kerupuk ubi maker and questionnaires for the respondents. The method used in this report are interview and questionnaire with sample of 3 kerupuk ubi maker and 100 respondents taken by Non-Probability Sampling. The writer found that kerupuk ubi had some problem in the developing it sales. First, there is no innovation in the packaging of kerupuk ubi because from 1998 until now, the kerupuk ubi maker still used black plastic to sell their products. Second, there is no innovations in the varians. They only have 2 taste, original and spicy. After facing those problems, the writer tried to make new varians and new packaging in order to increasing the sales of kerupuk ubi and want to know society perceptions about it

Item Type: Thesis (Other)
Uncontrolled Keywords: the kerupuk ubi maker still used black plastic to sell their products. Second, there is no innovations in the varians. They only have 2 taste, original and spicy. After facing those problems, the writer tried to make new varians and new packaging in order to increasing the sales of kerupuk ubi and want to know society perceptions about it
Subjects: P Language and Literature > PE English
Divisions: English > Undergraduate Theses
Depositing User: Mrs Trisni Handayani
Date Deposited: 26 Nov 2015 02:15
Last Modified: 26 Nov 2015 02:15
URI: http://eprints.polsri.ac.id/id/eprint/1485

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