YOUTUBE SCRIPTWRITING TO PROMOTE JUMPUTAN BATIK AT GALERI WONG KITO

Wahdania, Helen Melany (2026) YOUTUBE SCRIPTWRITING TO PROMOTE JUMPUTAN BATIK AT GALERI WONG KITO. Diploma thesis, Politeknik Negeri Sriwijaya.

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Abstract

This final report explores the process of writing a YouTube script aimed at promoting Jumputan Batik at Galeri Wong Kito, a traditional textile business in Palembang. It used the Research and Development (R&D) method based on the ADDIE model. The ADDIE model consists of five stages: Analysis, Design, Development, Implementation, and Evaluation. The data were collected through interviews, observations, and documentation. The result of the YouTube script includes three main components: introduction, main body , and conclusion.the final product of this study is the YouTube script entitled "Jumputan Batik at Galeri Wong Kito: The Making Process, the Meaning Behind the Motifs, and Its Cultural Beauty" which serves as a promotional tool to enhance the visibility of Jumputan Batik through digital media. It is expected that this script can serve as a practical reference for students and cultural promoters in developing effective digital promotional media for local traditional crafts.

Item Type:	Thesis (Diploma)
Uncontrolled Keywords:	digital promotion, galeri wong kito, jumputam batik, scriptwriting, youtube
Subjects:	P Language and Literature > PE English
Divisions:	English > Undergraduate Theses
Depositing User:	Pustaka Bahasa
Date Deposited:	30 Jul 2026 05:31
Last Modified:	30 Jul 2026 05:31
URI:	http://eprints.polsri.ac.id/id/eprint/23370

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