Salsabila, Abelia (2026) A SCRIPTWRITING FOR PROMOTING KANTIN SUDUT RASA AS A RECOMMENDED CANTEEN FOR STUDENTS OF POLITEKNIK NEGERI SRIWIJAYA. Diploma thesis, Politeknik Negeri Sriwijaya.
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Abstract
This study aimed to write a video script for promoting Kantin Sudut Rasa at Politeknik Negeri Sriwijaya. This study applied the Three-Act Structure to organize the narrative flow of the script and the AIDA (Attention, Interest, Desire, and Action) model to strengthen the persuasive message in developing the script to promote Kantin Sudut Rasa in simple English. This study employed Research and Development (R&D) method by Sukmadinata (2017) which includes three stages: Literature Review, Model Development, and Final product Testing. The data was collected through observation, interview and documentation. The script was validated by a scriptwriting expert, an English expert, and a content expert. The result of this study is a valid and well-structured promotional video script that can be used to support the promotion of Kantin Sudut Rasa. It is recommended that future studies develop promotional media using different approaches, objects, or technologies that are more engaging and effective in the future.
| Item Type: | Thesis (Diploma) |
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| Uncontrolled Keywords: | AIDA Model, Campus Canteen, Copywriting, Promotional Video Script, Scriptwriting, Three-Act Structure |
| Subjects: | P Language and Literature > PE English |
| Divisions: | English > Undergraduate Theses |
| Depositing User: | Pustaka Bahasa |
| Date Deposited: | 24 Aug 2026 02:56 |
| Last Modified: | 24 Aug 2026 02:56 |
| URI: | http://eprints.polsri.ac.id/id/eprint/23567 |
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