WRITING THE INSTAGRAM CAROUSEL SCRIPTS TO PROMOTE KAMPUNG KAPITAN AS A CULINARY DESTINATION IN PALEMBANG

Setiawan, Aditya (2026) WRITING THE INSTAGRAM CAROUSEL SCRIPTS TO PROMOTE KAMPUNG KAPITAN AS A CULINARY DESTINATION IN PALEMBANG. Diploma thesis, Politeknik Negri Sriwijaya.

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	Text (ABSTRAK) ABSTRAK.pdf - Published Version Download (258kB)
	Text (BAB I PENDAHULUAN) BAB I.pdf - Published Version Restricted to Repository staff only Download (244kB) | Request a copy
	Text (BAB II TINJAUAN PUSTAKA) BAB II.pdf - Published Version Restricted to Repository staff only Download (358kB) | Request a copy
	Text (BAB III RANCANG BANGUN) BAB III.pdf - Published Version Restricted to Repository staff only Download (309kB) | Request a copy
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	Text (BAB V KESIMPULAN DAN SARAN) BAB V.pdf - Published Version Restricted to Repository staff only Download (200kB) | Request a copy
	Text (DAFTAR PUSTAKA) DAFTAR PUSTAKA.pdf - Published Version Restricted to Repository staff only Download (339kB) | Request a copy
	Text (LAMPIRAN) LAMPIRAN.pdf - Published Version Restricted to Repository staff only Download (8MB) | Request a copy

Abstract

This final report aimed to develop bilingual Instagram carousel scripts to promote Kampung Kapitan, a traditional pempek production area in Palembang. Addressing its low visibility caused by limited digital marketing. Utilizing a simplified six-stage Research and Development (R&D) methodology by Borg & Gall (1983). The data was gathered through observations, documentation, and an interview regarding the three local vendors. The resulting promotional scripts were structured into Hook, Story, Call to Action, and Caption segments. After various validations by linguistic and scriptwriting experts, the drafts were field-tested by Politeknik Negeri Sriwijaya students. They confirmed the clarity and persuasive effectiveness of the script. The study concludes that these validated scripts serve as a viable digital asset ready for usage. The scripts are aiming to significantly boost public awareness and tourist engagement with Kampung Kapitan's culinary heritage.

Item Type:	Thesis (Diploma)
Uncontrolled Keywords:	Instagram carousel script, Kampung Kapitan, Promotion.
Subjects:	P Language and Literature > PE English
Divisions:	English > Undergraduate Theses
Depositing User:	Pustaka Bahasa
Date Deposited:	03 Sep 2026 02:20
Last Modified:	03 Sep 2026 02:20
URI:	http://eprints.polsri.ac.id/id/eprint/24309

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