WRITING A BLOG SCRIPT TO PROMOTE ILIR CAFE IN PALEMBANG

Alisa, Feliza Fitri (2026) WRITING A BLOG SCRIPT TO PROMOTE ILIR CAFE IN PALEMBANG. Diploma thesis, Politeknik Negeri Sriwijaya.

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Abstract

The rapid growth of the coffee shop industry has increased competition among businesses, requiring effective promotional strategies to attract customers. Ilir Cafe, a riverside coffee shop in Palembang, has unique attractions but still relies primarily on social media for promotion, which provides limited information about the café. Therefore, this study aimed to develop a blog script to promote Ilir Cafe in Palembang. This study employed the Research and Development (R&D) method adapted from Sukmadinata (2017), consisting of three stages: preliminary study, model development, and final product testing. The unit of analysis was the promotional blog script developed for Ilir Cafe. Data were collected through observation, interviews, documentation, expert validation, and wider testing questionnaires, and were analyzed using descriptive qualitative analysis.The final product of this study was a blog script entitled “The Charm of the Musi River and the Ampera Bridge from Ilir Cafe.” The limited testing involved validation by an Indonesian Language Expert, an English Language Expert, and a Blog Content Expert, while the wider testing involved one blogger and 20 students from the English Department of Politeknik Negeri Sriwijaya. The findings indicated that the developed blog script was informative, well organized, linguistically appropriate, and suitable as a digital promotional medium. Revisions based on experts' feedback improved the clarity, accuracy, completeness, and promotional value of the blog. It is recommended that the blog be utilized as a digital promotional medium and be further developed through regular content updates, additional blog posts, interactive features, and other digital promotional media to enhance its effectiveness.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: blog script, coffee shop, ilir cafe, promotional blog, research and development (r&d).
Subjects: P Language and Literature > PE English
Divisions: English > Undergraduate Theses
Depositing User: Pustaka Bahasa
Date Deposited: 30 Sep 2026 07:20
Last Modified: 30 Sep 2026 07:20
URI: http://eprints.polsri.ac.id/id/eprint/27253

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