KIRANA, AJENG BINAR (2022) COPYWRITING VIDEO SCRIPT OF PEMPEK PELANGI. Other thesis, Politeknik Negeri Sriwijaya.
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This final report was aimed to find out the steps on how to write a copy of video script of Pempek Pelangi into two languages namely English and Bahasa Indonesia. The target seller of this final report was Pempek Sulthan Pindang Agan as the maker of Pempek Pelangi. The methodology of this research was Research and Development (R&D) Method by Plomp (2019). To achieve the purpose, the stages of this R&D Method were linked to the steps of writing a copy by Rieck (2008) namely preparing, organizing, writing, editing, and reviewing. There were four participants chosen purposively as experts of content, copywriting, and the language. The data were collected using literature study, observation and individual open-ended interview. The findings revealed that of the copywriting needed to be revised as follow. The content expert suggested to revise and add more information about Pempek Pelangi. Next, the expert of copywriting suggested to revise the headline and the body of the copy. There was no revisions from the experts of English and Bahasa Indonesian because the writing has been appropriate in both languages’ version. Then the copywriting for Pempek Pelangi was made and the video for the seller was created. Finally, it was concluded that this final report may give information and knowledge to the readers on how to write a copywriting and implement it through a video. It may help both sellers to increase their sales due to the positive responses from the viewers as well.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Copywriting, Pempek Pelangi, Pempek Sulthan Pindang Agan, Research and Development. |
| Subjects: | P Language and Literature > PE English |
| Divisions: | English > Undergraduate Theses |
| Depositing User: | Mr M. Tommy Trianda |
| Date Deposited: | 27 Jun 2023 03:37 |
| Last Modified: | 27 Jun 2023 03:37 |
| URI: | http://eprints.polsri.ac.id/id/eprint/14034 |
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