PERANAN BAURAN PROMOSI TERHADAP PENJUALAN PADA PEMPEK WAK INO KERTAPATI

TSABITA, AFINI (2023) PERANAN BAURAN PROMOSI TERHADAP PENJUALAN PADA PEMPEK WAK INO KERTAPATI. Other thesis, Politeknik Negeri Sriwijaya.

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Abstract

Laporan akhir ini berjudul “Peranan Bauran Promosi Terhadap Penjualan Pada Pempek Wak Ino Kertapati”. Penulisan laporan akhir ini bertujuan untuk mengetahui bagaimana peranan bauran promosi yang dilakukan oleh Pempek Wak Ino Kertapati terhadap penjualannya. Penulis memperoleh data untuk laporan ini melalui riset lapangan, yakni metode wawancara, observasi, dan dokumentasi dan riset kepustakaan. Metode yang digunakan untuk menganalisa data adalah metode kualitatif deskriptif dan metode kuantitatif analisis korelasi product moment. Hasil dari analisis korelasi product moment dalam penelitian ini diketahui bahwa terdapat hubungan yang sangat kuat antara biaya promosi penjualan dengan pencapaian hasil penjualan, hal ini berdasarkan nilai korelasi product moment tersebut sebesar 0,9695. Nilai ini menunjukkan angka positif yang artinya korelasinya positif. Dari keterangan di atas dapat disimpulkan bahwa peranan promosi penjualan terhadap penjualan berhubungan searah.

Item Type: Thesis (Other)
Uncontrolled Keywords: Bauran Promosi, Penjualan.
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HG Finance
Divisions: Business Management > Undergraduate Theses
Depositing User: Mr Bambang Anthony
Date Deposited: 06 Feb 2024 09:42
Last Modified: 06 Feb 2024 09:42
URI: http://eprints.polsri.ac.id/id/eprint/14364

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