PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA DEL_CAKES

OKTARINI, SELVI (2023) PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA DEL_CAKES. Other thesis, Politeknik Negeri Sriwijaya.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari kualitas produk terhadap keputusan pembelian pada Del_Cakes. Metode pengumpulan data pada penelitian ini menggunakan observasi, wawancara, dan penyebaran kuesioner secara online dengan menggunakan google form dan akan disebarkan dengan sampel yang berjumlah 100 responden yang pernah melakukan pembelian produk Del_Cakes. Data yang digunakan dalam penelitian ini adalah data primer dan sekunder. Teknik analisis kuantitatif dengan analisis linier sederhana dalam penelitian ini menggunakan bantuan aplikasi SPSS 22. Uji statistik yang dilakukan dalam penelitian ini adalah uji validitas, uji reliabilitas, uji parsial, uji determinasi. Melalui uji validitas dan reliabilitas didapatkan hasil bahwa kuisioner dalam penelitian ini bersifat valid dan reliabel. Melalui uji parsial didapatkan hasil bahwa kualitas produk berpengaruh terhadap keputusan pembelian. Melalui uji determinasi didapatkan hasil bahwa kualitas produk berpengaruh sebesar 72,3% terhadap keputusan pembelian dan sisanya 26,5% dipengaruhi oleh variabel lainnya yang tidak diteliti dalam penelitian ini. Selanjutnya untuk analisis regresi linier sederhana didapatkan hasil bahwa kualitas produk memiliki arah pengaruh yang sama dan bersifat positif terhadap keputusan pembelian sehingga peneliti mendapatkan hasil bahwa pengaruh kualitas produk terhadap keputusan pembelian berada di tahap positif.

Item Type: Thesis (Other)
Uncontrolled Keywords: Kualitas Produk, Keputusan Pembelian, Del_Cakes. SPSS 22
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HG Finance
Divisions: Business Management > Undergraduate Theses
Depositing User: Mr Bambang Anthony
Date Deposited: 12 Feb 2024 02:55
Last Modified: 12 Feb 2024 02:55
URI: http://eprints.polsri.ac.id/id/eprint/14402

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