FUNGSI HUMAS PT PLN (PERSERO) UNIT PELAKSANA PELAYANAN PELANGGAN (UP3) PALEMBANG DALAM SOSIALISASI APLIKASI PLN MOBILE

BAKAR, ABU (2023) FUNGSI HUMAS PT PLN (PERSERO) UNIT PELAKSANA PELAYANAN PELANGGAN (UP3) PALEMBANG DALAM SOSIALISASI APLIKASI PLN MOBILE. Other thesis, Politeknik Negeri Sriwijaya.

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Abstract

Laporan akhir ini bertujuan untuk mengetahui dan menggali informasi mengenai fungsi humas PT PLN (Persero) Unit Pelaksana Pelayanan Pelanggan (UP3) Palembang dalam sosialisasi aplikasi PLN Mobile. Metode pegumpulan data yang digunakan adalah wawancara, dokumentasi dan studi kepustakaan. Penulis menggunakan teknik analisis data kualitatif dengan menggunakan data hasil wawancara dan didukung oleh data referensi maupun buku-buku yang berhubungan dengan masalah yang sedang dibahas. Berdasarkan hasil pembahasan yang diperoleh penulis, dapat diungkapkan bahwa Humas PT PLN (Persero) UP3 Palembang kurang terlatih dan kurang bersifat persuasif dalam hal penyampaian informasi sosialisasi aplikasi PLN Mobile, adanya keterbatasan Sumber Daya Manusia (SDM) dalam melakukan sosialisasi, belum memilki jadwal sosialisasi, dan tidak tepat dalam menentukan target sasaran sosialisasi. Hal ini menyebabkan pencapaian target pengguna PLN Mobile relatif menurun. Pihak humas PT PLN (Persero) UP3 Palembang dapat melaksanakan pelatihan mengenai sosialisasi, mengikutsertakan bagian lain saat sosialisasi, dan menyusun jadwal sosialisasi, serta menentukan target sasaran sosialisasi kepada masyakat yang sudah berkeluarga. Hasil penelitian ini dapat dimanfaatkan oleh perusahaan khususnya bagian pemasaran pelayanan pelanggan PT PLN (Persero) UP3 Palembang dalam mengevaluasi kinerja humas dalam sosialisasi aplikasi PLN Mobile.

Item Type: Thesis (Other)
Uncontrolled Keywords: Aplikasi, Humas, Mobile, PT PLN (Persero), Sosialisasi.
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HG Finance
Divisions: Business Management > Undergraduate Theses
Depositing User: Mr Bambang Anthony
Date Deposited: 13 Feb 2024 04:56
Last Modified: 13 Feb 2024 04:56
URI: http://eprints.polsri.ac.id/id/eprint/14458

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