Amini, Aisyah (2023) PENGARUH BRANDING SUSTAINABLE TOURISM TERHADAP KEPUTUSAN WISATAWAN MENGIKUTI KEGIATAN BEACH VOLUNTRIP PADA PT.GEMILANG MEDIA WISATAMA. Other thesis, Politeknik Negeri Sriwijaya.
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh mengetahui pengaruh Branding sustainable tourism yaitu brand image, brand value, dan brand awareness terhadap keputusan wisatawan mengikuti kegatan beach voluntrip. Metode yang digunakan dalam penelitian ini ialah metode deskriptif dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah wisatawan yang mengikuti kegaitan beach voluntrip. Sampel dipilih menggunakan metode purposive sampling sebanyak 100 responden. Teknik analisis pengumpulan data melalui kuesioner dan dokumentasi. Analisis data diolah menggunakan program SPSS versi 25 dengan teknik analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa brand image, brand value, dan brand awareness berpengaruh secara signifikan dan positif terhadap keputusan wisatawan. Maka dapat disimpulkan dengan produk trip yang bermuatan sustainable tourism yaitu beach voluntrip, dapat menambah citra baik bagi PT. Gemilang Media Wisatama.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Brand Image, Brand Value, Brand Awareness ,Keputusan Wisatawan |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HG Finance |
| Divisions: | Business Management > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 13 Feb 2024 07:08 |
| Last Modified: | 13 Feb 2024 07:08 |
| URI: | http://eprints.polsri.ac.id/id/eprint/14464 |
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