PENERAPAN STRATEGI PROMOSI DALAM PENCAPAIAN TARGET PENJUALAN PADA IVM PETSHOP PALEMBANG

KARUNIA, WINDA ZUWESTI SUCI (2023) PENERAPAN STRATEGI PROMOSI DALAM PENCAPAIAN TARGET PENJUALAN PADA IVM PETSHOP PALEMBANG. Other thesis, Politeknik Negeri Sriwijaya.

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Abstract

Tujuan dari penelitian ini yaitu untuk mengetahui penerapan strategi promosi yang dilakukan oleh IVM Petshop, serta mengetahui strategi yang tepat digunakan dalam meningkatkan target penjualan. Teknik analisis yang digunakan adalah analisis deskriptif kualitatif. Data yang digunakan dalam laporan ini yaitu data primer dan sekunder. Metode pengumpulan data yang digunakan yaitu wawancara dan riset kepustakaan. Hasil penelitian menunjukkan tahapan strategi promosi yang dilakukan oleh IVM Petshop adalah menentukan tujuan, menentukan target pasar, menentukan anggaran, penerapan strategi promosi dalam pencapaian target penjualan. Penerapan strategi promosi yang pertama yaitu melalui periklanan seperti spanduk dan kartu nama bisnis, yang kedua melalui penjualan perseorangan, yang ketiga melalui promosi penjualan, yang keempat melalui informasi dari mulut ke mulut, yang kelima melalui media digital seperti Instagram, e-commerce Shopee dan Tokopedia. Dalam pengaplikasian strategi promosi, IVM Petshop akan tetap mempertahankan strategi konvensional dan digital yang sudah dijalani.

Item Type: Thesis (Other)
Uncontrolled Keywords: Periklanan, Penjualan Perseorangan, Promosi Penjualan, Informasi Dari Mulut ke Mulut, Media Digital.
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HG Finance
Divisions: Business Management > Undergraduate Theses
Depositing User: Mr Bambang Anthony
Date Deposited: 13 Feb 2024 07:11
Last Modified: 13 Feb 2024 07:11
URI: http://eprints.polsri.ac.id/id/eprint/14484

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