TRIA, PUTRI (2015) TINJAUAN TERHADAP PENGGUNAAN MEDIA PROMOSI DALAM MENCAPAI TARGET PENJUALAN PADA PUSAT OLEH-OLEH PALEMBANG KERUPUK DAN KEMPLANG ELLEN. Other thesis, Politeknik Negeri Sriwijaya.
Full text not available from this repository.Abstract
The purpose of this report to know how the use of promotion media in Pusat Oleh-Oleh Palembang Kerupuk and Kemplang Ellen Branch Plaju and the efforts undertaken by Pusat Oleh-Oleh Kerupuk and Kemplang Ellen Branch Plaju in achieving sales targets through a promotion media. The data collected study research, interviews and library research. The data analysis used descriptive qualitative descriptions in the form of using reference books of literature about the issues to be discussed. The interviews showed that the Pusat Oleh-Oleh Kerupuk and Kemplang Ellen Branch Plaju in promoting their products using only media advertising that nameplate and internet. Based on the results of the discussion the author of one of the ways to increase sales targets by developing the use of the promotion media carried out by adding print media such as brochures and newspapers. Pusat Oleh-Oleh Kerupuk and Kemplang Ellen Branch Plaju very suitable to use this media because it can reach the target media with broad market, also in accordance with the type of products offered in the form of types of consumer products.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Media Promotion, and Sales Target |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 13 Jan 2016 04:06 |
| Last Modified: | 13 Jan 2016 04:06 |
| URI: | http://eprints.polsri.ac.id/id/eprint/2344 |
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