SORAYA YASMIN, RADEN AYU (2015) STRATEGI PROMOSI DALAM MENINGKATKAN VOLUME PENJUALAN PADA PT HONDA MAJU MOBILINDO PALEMBANG. Other thesis, Politeknik Negeri Sriwijaya.
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Abstract
Promotion Strategy In Volume Increase Sales At PT Honda Maju Mobilindo Palembang (under the guidance of Mr. Drs. Dibyantoro, M.M. and Mrs. Trisilowati, SE, M.M). formulation of the problem in this final report is how the promotion strategies in increasing the volume of sales at PT Honda Maju Mobilindo Palembang. Where the research was conducted at PT Honda Maju Mobilindo Palembang is located at Jl. Kol. H. Burlian No. 338 Palembang. The data used in this study are primary data collected through observation and interviews regarding promotion strategy at PT Honda Maju Mobilindo Palembang and secondary data obtained in the form of a brief history of the company and the company's work activities. The preparation of this final report uses qualitative descriptive method that is theoretically by focusing on the study, aided by reading books related to the issues to be studied, so as to provide information that authors need and eventually I will attempt to draw conclusions and suggestions , The results obtained that the promotion strategy at PT Honda Maju Mobilindo Palembang effect on the volume of sales and promotion costs. Based on the results obtained, it can be concluded that the effect of the promotion strategy and the volume of sales made at PT Honda Maju Mobilindo Palembang has not been effective due to the influence of promotional strategies and existing sales volume, the company has not been able to become the number one automotive company in Indonesia or the world.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Promotion Strategy, Sales Volume, Automotive Vehicles Cars |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 13 Jan 2016 04:06 |
| Last Modified: | 13 Jan 2016 04:06 |
| URI: | http://eprints.polsri.ac.id/id/eprint/2349 |
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