RAHMAT NIZAR, MUHAMAD (2015) PENGGUNAAN BROSUR SEBAGAI MEDIA IKLAN DALAM MENINGKATKAN PENJUALAN PADA PT A&S HOLIDAY TRAVEL PALEMBANG. Other thesis, Politeknik Negeri Sriwijaya.
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Text (COVER)
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Text (BAB I PENDAHULUAN)
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Text (BAB II TINJAUAN PUSTAKA)
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Text (BAB III GAMBARAN UMUM PERUSAHAAN)
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Text (BAB IV HASIL DAN PEMBAHASAN)
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Text (BAB V KESIMPULAN DAN SARAN)
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Text (DAFTAR PUSTAKA)
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Abstract
The tittle of this report is the uses brochures, as the media advertising in an increase sales in PT A&S Holiday Travel Palembang. The purpose of making this report is to know whether the use of brochures as the media advertising in an increase sales in PT A&S Holiday Travel Palembang has been running with effective and efficient. Methods used in conduction the research is intervies and study of pustaka. The data collected throught an interview given to 4 employees who have been working on PT A&S Holiday since the company was founded. Data analyzed by using a qualitative analysis of data, namely that the reduction of data, display data and the withdrawal of conclusion. Of the reslts of that has been obtained for doing the interview can be known that the use of brochures no longer effective because the consumer is no longer like brochures and brochures often not taken home by the consumer who has done the transaction. So that the writer can conclude and to advise that the use of brochures and can use a little more reduced media in other ads as of website which combine it with and advertisement via television as is the case that has been done by some online travel agnets as traveloka.com and wego flights.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | as the media advertising in an increase sales in PT A&S Holiday Travel Palembang. |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Management > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 13 Jan 2016 04:02 |
| Last Modified: | 13 Jan 2016 04:02 |
| URI: | http://eprints.polsri.ac.id/id/eprint/2357 |
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