DESTIA, YESI (2015) ANALISA KENAIKAN HARGA TERHADAP VOLUME PENJUALAN PT INDOFOOD FRITOLAY MAKMUR. Other thesis, Politeknik Negeri Sriwijaya.
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Abstract
The purpose of writing this final report was to analyze the influence of price increases to sales volume at PT Indofood Fritolay Makmur. The data were obtained from the company by using direct interview with the sales manager of PT Indofood Fritolay Makmur. Then the data were analyzed by using simple linier correlation coefficient formula and least square methode. The results showed that correlation between the prices and sales volume was very strong. Conclusions of the simpel linier correlation coefficient, that the influence of price increase to sales volume were 0.924 for jetz, 0.941 for chitatoz, 0.900 for chitato, 0.924 for lays and 0.834 for qtela. The author suggest PT Indofood Fritolay Makmur to maintain and increase sales volume in order to make the customers be loyal in buying the products of PT Indofood Fritolay Makmur because the believe with the brand from the company and the product quality
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | price, sales volume |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 13 Jan 2016 07:48 |
| Last Modified: | 13 Jan 2016 07:48 |
| URI: | http://eprints.polsri.ac.id/id/eprint/2404 |
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