Tusakdiyah, Halima (2015) TINJAUAN TERHADAP STRATEGI PROMOSI PENJUALAN SEPEDA MOTOR PADA PT ASTRA INTERNATIONAL Tbk-HONDA PLAJU PALEMBANG. Other thesis, Politeknik Negeri Sriwijaya.
|
Text (COVER)
COVER.pdf Download (714kB) | Preview |
|
|
Text (BAB I PENDAHULUAN)
BAB I.pdf Download (32kB) | Preview |
|
|
Text (BAB II TINJAUAN PUSTAKA)
BAB II.pdf Download (41kB) | Preview |
|
![[img]](http://eprints.polsri.ac.id/style/images/fileicons/text.png) |
Text (BAB III KEADAAN UMUM PERUSAHAAN)
BAB III.pdf Restricted to Repository staff only Download (949kB) |
|
|
Text (BAB IV HASIL DAN PEMBAHASAN)
BAB IV.pdf Restricted to Repository staff only Download (41kB) |
|
|
Text (BAB V KESIMPULAN DAN SARAN)
BAB V.pdf Download (16kB) | Preview |
|
|
Text (DAFTAR PUSTAKA)
DAFTAR PUSTAKA.pdf Download (10kB) | Preview |
Abstract
The purpose of this final report is to review the sales promotion strategis and some external factors that influencing the sales of PT Astra International Tbk-Honda Plaju Palembang. The methods used in the data collection is field research and library research. The analyzed data are promotion strategies including sample, coupon, cashback offer, price package, premium, doorprize and some external factors such as the decreasement of commodity’s price (coconut and rubber), increasement price of refined fuel oil, and the exchange rate fluctuation. The author found that there were some ineffective strategies that gave impact to the sales decreasement. Those strategies were sample, coupon and premium. The author suggest this company to increase the effectivity of promotion strategies and manage the external factors by create some coorporations with some other available public company so that the commodity price decreasement will not influencing the Honda motorcycle sales
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Sales Promotion Strategy |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 14 Jan 2016 04:05 |
| Last Modified: | 14 Jan 2016 04:05 |
| URI: | http://eprints.polsri.ac.id/id/eprint/2414 |
Actions (login required)
 |
View Item |
