INALDA PUTRI, LIZA (2015) TINJAUAN TERHADAP PENERAPAN BAURAN PROMOSI PADA USAHA KUE KANIA KALIDONI PALEMBANG. Other thesis, Politeknik Negeri Sriwijaya.
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Text (BAB I PENDAHULUAN)
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Text (BAB II TINJAUAN PUSTAKA)
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Text (BAB III KEADAAN UMUM PERUSAHAAN)
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Text (BAB IV HASIL DAN PEMBAHASAN)
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Text ( BAB V KESIMPULAN DAN SARAN)
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Text (DAFTAR PUSTAKA)
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Abstract
The report is titled “review application promotionl mix at Usaha Kue Kania Kalidoni Palembang”. The purpose of this report, want to know the extend to wich use of 3 promotional mix that has been applied by Usaha Kue Kania Kalidoni Palembang. Data were collected through interviews and observation, and analyzed based on qualitative. The result show that the promotional at Usaha Kue Kania Kalidoni Palembang less effective. The writer suggest that the company should use advertising such as print media and electronic media to inform their products to costumers so that people can know more about their products and can improve their sales.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Marketing Mix |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 21 Jan 2016 09:45 |
| Last Modified: | 21 Jan 2016 09:45 |
| URI: | http://eprints.polsri.ac.id/id/eprint/2439 |
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