PERSEPSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPATU DI LAZADA (Studi Kasus pada Mahasiswa Prodi Teknik Informatika STMIK Global Informatika Multi Data Palembang

NINING, LESTARI (2016) PERSEPSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPATU DI LAZADA (Studi Kasus pada Mahasiswa Prodi Teknik Informatika STMIK Global Informatika Multi Data Palembang. Other thesis, Politeknik Negeri Sriwijaya.

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Abstract

The title of this final report is Consumer Perceptions Toward Purchase Decision Shoes Product in Lazada. This research was conducted by the authors interest to many e-commerce businesses that develop in Indonesia recently. The main objective of this study was to determine consumer perceptions on purchase decision through e-commerce, the authors conducted a study on Lazada by distributing questionnaires to (68) respondents who were students of Engineering Department of Information STMIK Global Information Multi Data Palembang, and 8 (eight) dimension of perception were indicators measured in this study which was more dominant influence consumers in making purchasing decisions. From the calculation of percentages in this report show that the dimensions of the features on the site Lazada was a dimension of perceived greatest effect on consumer purchasing decisions, this was because consumers often purchase products online through e-commerce based interest after viewing a website which has features modern therein. Keywords: Perception,

Item Type: Thesis (Other)
Uncontrolled Keywords: Perception, Purchase Decision, E-commerce.
Subjects: H Social Sciences > HB Economic Theory
Divisions: Business Management > Undergraduate Theses
Depositing User: Mr Bambang Anthony
Date Deposited: 19 Dec 2016 03:07
Last Modified: 19 Dec 2016 03:07
URI: http://eprints.polsri.ac.id/id/eprint/3016

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