CHOIRUNNISA, FADHILAH (2016) APLIKASIMEDIAPERIKLANANDALAMMENCAPAITARGETSISWAPADAGLOBALENGLISHLEARNINGCENTER(GELC)PALEMBANG. Other thesis, Politeknik Negeri Sriwijaya.
|
Text (COVER)
COVER.pdf Download (731kB) | Preview |
|
|
Text (BAB I PENDAHULUAN)
BAB I.pdf Download (163kB) | Preview |
|
|
Text (BAB II TINJAUAN PUSTAKA)
BAB II.pdf Download (162kB) | Preview |
|
![[img]](http://eprints.polsri.ac.id/style/images/fileicons/text.png) |
Text (BAB III GAMBARAN UMUM PERUSAHAAN)
BAB III.pdf Restricted to Repository staff only Download (268kB) |
|
|
Text (BAB IV PEMBAHASAN)
BAB IV.pdf Restricted to Repository staff only Download (239kB) |
|
|
Text (BAB V KESIMPULAN DAN SARAN)
BAB V.pdf Download (49kB) | Preview |
|
|
Text (DAFTAR PUSTAKA)
DAFTAR PUSTAKA .pdf Download (17kB) | Preview |
Abstract
TheaimofthisresearchistoinvestigateadvertisingmediainattainingstudentstargetatGlobalEnglishLearningCenter(GELC)Palembang.Togetprimaryandsecondarydata,themethodusedbythewriterincollectingthedataisthroughfieldresearchbyinterviewandquestionnaire,andalsoLibraryResearch.Thisresearchusesqualitativeanalysisandquantitativemethodwhichusepercentagetocounttheanswerofthequestionnairefromrespondents.Fromtheresultofthisresearch,itcanbeconcludedthatadvertisingmediaofGELCPalembanghasbeengood,itcanbeseenfromtheresultofprintedmediadimensionis76.77%,electronicmediais73.18%,outdoormediais72.98%,andbelowthelinemediais71.29%,whichisbasedonInterpretationScaleofthoseresults,theyareincludedinGoodcategory.Therefore,thewritersuggeststhatprintedmediadimensionatGELCPalembangshouldbemaintainedbecauseprintedmediahasthehighestpercentageresult,andforthemediawhichhasthelowestpercentageresultisbelowthelinemedia,itisexpectedthatGELCPalembangcanimprovethepromotionbyusingbelowthelinemediainordertomakethepromotionofGELCPalembangbetter.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | AdvertisingMedia,PrintedMedia,ElectronicMedia,OutdoorMedia,andBelowtheLineMedia. |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Management > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 19 Dec 2016 03:11 |
| Last Modified: | 19 Dec 2016 03:11 |
| URI: | http://eprints.polsri.ac.id/id/eprint/3034 |
Actions (login required)
 |
View Item |
