MUSLICHAH, LIA (2016) ANALISIS PENGARUH HARGA JUAL TERHADAP PENINGKATAN VOLUME PENJUALAN MEBEL PADA CV AMAMI PRIMA PUTRA PALEMBANG. Other thesis, POLITEKNIK NEGERI SRIWIJAYA.
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Abstract
This research aims to know the influence of price toward the furniture sales volume in CV Amami Prima Putra Palembang. The benefits of this research is to analyze the influence of price toward the sales volume so the product can be produced in high demand from the quality and the price side so that it can increase the profits of the company. The data that used in the study was obtained from primary data such as company history, organizational structure and sales data from the 2014-2015. While secondary data obtained from the authors of marketing books and new directives which are already published. These studies use quantitative methods in measuring the numerical scale (digits) to do the calculation and get an accurate conclusion. Qualitative methods are also used to classify the numbers in the form of a category. The results obtained from the calculation of the correlation coefficient is actually overall have a strong positive influence, medium, or weak. But instead, a product that has a strong positive correlation coefficients should be retained and on products which have a medium and weak positive correlation coefficient should be further improved so volume of sales may also increase.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Pengaruh Harga, Volume Penjualan |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HG Finance |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mrs Trisni Handayani |
| Date Deposited: | 18 Jan 2017 04:12 |
| Last Modified: | 18 Jan 2017 04:12 |
| URI: | http://eprints.polsri.ac.id/id/eprint/3191 |
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