PERANAN BAURAN PEMASARAN TERHADAP UPAYA PENINGKATAN VOLUME PENJUALAN PADA KAOS NYENYES PALEMBANG

SARI, DWI SARTIKA (2016) PERANAN BAURAN PEMASARAN TERHADAP UPAYA PENINGKATAN VOLUME PENJUALAN PADA KAOS NYENYES PALEMBANG. Other thesis, POLITEKNIK NEGERI SRIWIJAYA.

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Abstract

This final report is lilted “The Role Of the Marketing Mix to Increase Sales in Kaos Nyenyes Palembang. The aim this final report is to fulfill one of the requirements to complete Diploma Program in Business Administration Department of State Polytechnic of Sriwijaya Palembang. This final report discusses the role of marketing mix used on Kaos Nyenyes Palembang. The writer would like to know how the marketing mix role increasing the sales in Kaos Nyenyes Palembang. The data were collected by using abseruations, questionnaires given o consumers Kaos Nyenyes Palembang and libraries research. The data were analyzed using the formula slovin to analyze the quwstionnaires and research libraries to support the analysis of observation data. The writer found that the marketing mix (product, pricing, distribution channels and promotion) which conducted by Kaos Nyenyes Palembang does not use marketing mix based on the theory of marketing mix. Based on Problem, Kaos Nyenyes Palembang should increase all alements of marketing mix are to increased sales turnover.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Role, Marketing Mix
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Business Administration > Undergraduate Theses
Depositing User:	Mrs Trisni Handayani
Date Deposited:	03 Feb 2017 02:20
Last Modified:	03 Feb 2017 02:20
URI:	http://eprints.polsri.ac.id/id/eprint/3276

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