HERAWATI, - (2018) UPAYA PENCAPAIAN TARGET JASA GADAI EMAS PADA PT PEGADAIAN (PERSERO) CABANG PALEMBANG. Other thesis, POLITEKNIK NEGERI SRIWIJAYA.
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Abstract
This final report entitled "Effects to Achieve Gold Pawn Service Target PT Pegadaian (Persero) Palembang Branch". The purpose of writing this report is to determine the efforts to achieve the gold pawn services target through promotional mix used. Data collection was done with several techniques, namely questionnaires distributed to 90 the customers, interviews with employees, and literature study. The data analysis used in the writing of this final report is qualitative data and quantitative data. Qualitative data used turns out to data quantized into Likert scale which is the result of questionnaire distribution. While quantitative data is the result of the calculation with the formula Interpretation Score (IS), so get the number in the form of percentage to be categorized into Score Interpretation criteria. Based on this report concluded that in the effort to reach the target of gold pawn service, PT Pegadaian (Persero) Palembang Branch uses three promotion mix which are advertising, sales promotion, and public relation. After the calculation, the average percentage of promotion mix indicator is 52%, meaning that the promotion mix that is still being used is still sufficiently categorized in helping efforts to achieve the gold pawn service target.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Promotion mix, Pawn service, Gold, PT Pegadaian (Persero) |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 04 Dec 2019 01:45 |
| Last Modified: | 04 Dec 2019 01:45 |
| URI: | http://eprints.polsri.ac.id/id/eprint/6085 |
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