MARYANI, KIKI AYU (2018) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN T-SHIRT KAOS DISTRO TERMURAH DI SUKABANGUN II. Other thesis, POLITEKNIK NEGERI SRIWIJAYA.
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The title of this final report is Analysis of Affecting Factors of Decision Making for Costumer in Purchasing T-shirt in the Cheapest Distro at Sukabangun II. The purpose of this report is to determine the factors that affect consumers in buying T-shirts in Distro. The factors mentioned are cultural factor, social factor, personal factor, and psychological factor. The number of variables used are 4 independent variables and 1 dependent variable. The sample used are from 88 respondents. The data are processed using SPSS (statistical for windows) 16.0. Based on the research, the results obtained are for cultural factor 0.402, social factor 0.291, personal factor 0.115 and the last is the psychological factor 0.477. The results of the F test shows that the overall factors simultaneously affect consumers in buying T-shirts at the Cheapest Distro at Sukabangun II. The dominant factor obtained from the result of T test partially that the psychological factor is the most influence factor for consumers in purchasing the shirt which is equal to 0.477.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Cultural factors, social factors, personal factors, psychological factors, Purchase Decision |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 04 Nov 2019 08:21 |
| Last Modified: | 04 Nov 2019 08:21 |
| URI: | http://eprints.polsri.ac.id/id/eprint/6130 |
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