PENTINGNYA PAMERAN DALAM MENINGKATKAN PENJUALAN MOTOR HONDA PADA CV ANUGERAH KENCANA MOTOR PALEMBANG

Antasari, Luvi (2014) PENTINGNYA PAMERAN DALAM MENINGKATKAN PENJUALAN MOTOR HONDA PADA CV ANUGERAH KENCANA MOTOR PALEMBANG. Other thesis, Politeknik Negeri Sriwijaya.

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Abstract

The purpose of this final report is to determine the importance of the exhibition in increasing sales of Motor Honda in CV Anugerah Kencana Motor Palembang. CV Anugerah Kencana Motor Palembang only use two promotional mix that are exhibitions and sales promotion. The writer collects data through interviews and questionnaires. CV Anugerah Kencana Motor Palembang more concerned and more priority to promotion through exhibitions. Motor Honda sales increased by thirty percent up to fourty percent after the holding of exhibitions. The writer concluded that exhibits activity is important in increasing the sales of Motor Honda in CV Anugerah Kencana Motor Palembang. Therefore, the writer suggest that CV Anugerah Kencana Motor Palembang can further enhance the exhibitions so that sales continue to increase.

Item Type: Thesis (Other)
Uncontrolled Keywords: The writer concluded that exhibits activity is important in increasing the sales of Motor Honda in CV Anugerah Kencana Motor Palembang. Therefore, the writer suggest that CV Anugerah Kencana Motor Palembang can further enhance the exhibitions so that sales continue to increase.
Subjects: H Social Sciences > HB Economic Theory
Divisions: Business Administration > Undergraduate Theses
Depositing User: Mrs Trisni Handayani
Date Deposited: 21 Jan 2016 03:14
Last Modified: 21 Jan 2016 03:14
URI: http://eprints.polsri.ac.id/id/eprint/675

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