ARTHAJAYA, IDA BAGUS ALIT (2014) TINJAUAN DALAM MEMILIH SEGMEN PASAR UNTUK MENENTUKAN PASAR SASARAN PRODUK LAMPU PHILIPS PADA PT PRATAMA ABADI MITRA MANDIRI PALEMBANG. Other thesis, Politeknik Negeri Sriwijaya.
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Abstract
THE REVIEW IN CHOOSING THE MARKET SEGMENT TO DETERMINE THE TARGET MARKET OF THE PHILIPS LAMP PRODUCT AT PT PRATAMA ABADI MITRA MANDIRI Ida Bagus Alit Arthajaya, 2014 (xii+53 pages) This final report aims to determine how PT Pratama Abadi Mitra Mandiri (PAMM) Palembang as a company that sell goods and services of Philips lamp choosing segments to determine the target market on the products that the company can compete with other products. Data were collected through interviews, observations, questionnaries and library research. The number of respondents is the number of consumers who come to the PT Pratama Abadi Mitra Mandiri in the last 4 months from January to April 2014. The problem is PT Pratama Abadi Mitra Mandiri in determining the target market using Concentrated Marketing strategy is a strategy which does not include all consumers End Users that have been established by PT Philips Indonesia. Based on these problems, author conducted an analysis of respondents to obtain the results of the respondents for Undifferentiated Marketing strategies is 61.6%, for the Differentiated Marketing strategy is 57.80%, problem the company should added Undifferentiated marketing strategy in the target market strategy because it can cover all consumer End Users. Key Word: Market Segment, Target Market, End User.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Market Segment, Target Market, End User. |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mrs Trisni Handayani |
| Date Deposited: | 21 Jan 2016 03:10 |
| Last Modified: | 21 Jan 2016 03:10 |
| URI: | http://eprints.polsri.ac.id/id/eprint/694 |
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