ANINDITA KUNANDA, DYAH (2014) IDENTIFIKASI STRATEGI PEMASARAN SALON MUSLIMAH UMMI MENGGUNAKAN ANALISIS SWOT. Other thesis, politeknik negeri sriwijaya.
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Abstract
This research is aimed to identify themarketing strategy of Muslimah Ummi Saloon. The purpose of this research is to formulate Muslimah Ummi Saloon marketing strategies using a SWOT analysis which is Strengths, Weaknesses, Opportunities, Threats. This research is usingSWOT analysis and the method of its analysis is quantitative descriptive. Based on internal and external factors of Muslimah Ummi Saloon, it shows that Muslimah Ummi Saloon is currently use ST strategy, but from the analysis Muslimah Ummi Saloon must use SO strategy. It would be better if Muslimah Ummi Saloon more leverage its power and opportunity to its full potential. Key Words: SWOT Analysis, Marketing Strategy, Internal Factors, External Factors, IFAS Matrix, EFAS Matrix
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | SWOT Analysis, Marketing Strategy, Internal Factors, External Factors, IFAS Matrix, EFAS Matrix |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 21 Jan 2016 01:59 |
| Last Modified: | 21 Jan 2016 01:59 |
| URI: | http://eprints.polsri.ac.id/id/eprint/713 |
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