NASTITI, HENING UGI (2014) PERAN HUMAS DALAM MENJALIN HUBUNGAN KOMUNIKASI DENGAN KOMUNITAS LOKAL PADA PT PERKEBUNAN MITRA OGAN PALEMBANG. Other thesis, Politeknik Negeri Sriwijaya.
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Abstract
The research objectives to find out the role of Public Relations in communicating to community relations on PT Perkebunan Mitra Ogan, and to determine the implementation of Corporate Social Responsibility (CSR) activities in communicating to community relations. The research methodology is used by author is a process of qualitative research studies that are descriptive. Qualitative research is a model of humanistic study, which puts people as major subject in the social and cultural events, with the depth interview and book studies as the data collection techniques. The results to be achieved are expected to provide input to the company for enhancing the role of public relations as a communicator to community relations. The conclusions from this research that the role of public relations is based on the theory by (Cutlip, 2009) are: the role of Public Relations as an expert prescriber, facilicator of communication, as a problem solver, and communication technician haven’t be good, because have not an especially department of Public Relations there. And the implementation of Corporate Social Responsibility is good enough, but the role of Public Relations to give a clarification and publishing are minimalize. So PT Perkebunan Mitra Ogan is have to make an especially department of Public Relations to enhance comunity relations. Keywords: Role of Public Relations, Community Relations
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Role of Public Relations, Community Relations |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mrs Trisni Handayani |
| Date Deposited: | 21 Jan 2016 01:57 |
| Last Modified: | 21 Jan 2016 01:57 |
| URI: | http://eprints.polsri.ac.id/id/eprint/732 |
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