Ismed, M. Yogi (2014) PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG GALAXY (STUDI KASUS PADA SISWA SMA NEGERI 5 PALEMBANG). Other thesis, Politeknik Negeri Sriwijaya.
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Abstract
This research aims to know the influence of product attributes which consist of quality, features and design on the Samsung Galaxy smartphone purchasing decisions on the students of SMAN 5 Palembang. The samples in this research were 70 respondents, the sampling technique used Purposive Sampling. The results of this research indicate that the product attributes affect purchasing decisions of Samsung Galaxy smartphone, the results indicated by the value of the coefficient of determination 41% were obtained from the analysis with simple regression technique. The result of testing are showning that there is an significant influance between independent variable and dependent variable. Keyword: Product Attributes, Purchasing Decisions
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Product Attributes, Purchasing Decisions |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mrs Trisni Handayani |
| Date Deposited: | 21 Jan 2016 01:57 |
| Last Modified: | 21 Jan 2016 01:57 |
| URI: | http://eprints.polsri.ac.id/id/eprint/734 |
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