PERANAN LEMBAGA PEMBIAYAAN SPECTRA DALAM MENINGKATKAN PENJUALAN KREDIT PADA ISTANA ELEKTRONIK PALEMBANG INDAH MALL

N., MIA CAMELIA (2014) PERANAN LEMBAGA PEMBIAYAAN SPECTRA DALAM MENINGKATKAN PENJUALAN KREDIT PADA ISTANA ELEKTRONIK PALEMBANG INDAH MALL. Other thesis, Politeknik Negeri Sriwijaya.

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Abstract

The final report writer about the role of spectra financial institutions in increasing sales at Istana Elektronik Palembang Indah Mall. The type of data source that was used in the writing of this report, primary data and secondary data. The primary data used were taken directly from Istana Elektronik Palembang Indah Mall by using observation, interviews and quantitative data. On the quantitative data the writer used such technique of field research questionnaire to 38 respondents by using accidental sampling method. From data obtained, that to sell electronic goods offered. Financial Institutions of Spectra use to sales promotion, personal selling and exhibition activities. Secondary data were taken from the references, journals and internet. The purpose of this final report to indicate that financial institutions of spectra can assists consumers in obtaining the desired goods on credit because the credit terms is fairly easy and made consumers to purchase goods on credit and also can increase credit sales in Istana Elektronik Palembang Indah Mall Keyword: Financial institution, credit sales

Item Type: Thesis (Other)
Uncontrolled Keywords: Financial institution, credit sales
Subjects: H Social Sciences > HB Economic Theory
Divisions: Business Administration > Undergraduate Theses
Depositing User: Mrs Trisni Handayani
Date Deposited: 21 Jan 2016 01:56
Last Modified: 21 Jan 2016 01:56
URI: http://eprints.polsri.ac.id/id/eprint/736

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