ANATHIYAS, HELSA (2014) PENGARUH IKLAN DI TELEVISI TERHADAP KEPUTUSAN PEMBELIAN KARTU XL PADA MAHASISWA JURUSAN AKUNTANSI PROGRAM D-III POLITEKNIK NEGERI SRIWIJAYA. Other thesis, Politeknik Negeri Sriwijaya.
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Abstract
The object of this research is the college student in Accounting Department Program D-III State Polytechnic of Sriwijaya. The purpose of this research to knowing the influence of advertising on television to the decision of purchasing a prepaid of XL Card. The writer collected data by distributing questionnaires to 55 respondents by using probability sampling technique with simple random sampling method. The analysis technique calculation was performed by using the method of product moment correlation coefficient and coefficient of determination. The result of calculation show that the correlation was 0,76, which means there is a strong, positive direction of the advertising on television with the decision purchase. Then the value of coefficient of determination was 58,06% which means the advertising had influence on purchasing decisions by 58,06% and the balance of 41,94% influenced by other variables. It can be concluded that there is a big enough influence. Therefore, the writer suggested that PT XL Axiata had to do other activities that can contribute to the purchase decision than advertising on television. Keywords: Advertising on television, decision of purchasing.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Advertising on television, decision of purchasing. |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mrs Trisni Handayani |
| Date Deposited: | 21 Jan 2016 01:47 |
| Last Modified: | 21 Jan 2016 01:47 |
| URI: | http://eprints.polsri.ac.id/id/eprint/800 |
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