Maharnai, R.A Ranti (2021) PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG KE JAKABARING SPORT CITY. Other thesis, Politeknik Negeri Sriwijaya.
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Abstract
Skripsiinimenggunakanpenelitiankuantitatif yang bertujuanuntukmengetahuiapakahelectronic word of mouth memilikipengaruhsecarasimultandanparsialdalam proses keputusanberkunjungwisatawankeJakabaring Sport City danjugadiantaradimensielectronic word of mouth yangdijadikankomponenvariabel independent (keputusanberkunjung). Penelitianinimenggunakanmetodedeskriptifkuantitatif. Jumlahsampeldalampenelitianinisebanyak 100 responden.Teknikpengumpulan data denganmemberikuesionerpadaresponden, wawancaradandokumentasi. Dalammembuktikandanmenganalisishaltersebut, makadigunakanujivaliditasdanreliabilitas, ujiregresi linier bergandasertauji f (simultan), uji t (parsial).Hasilpengujianmenunjukkanbahwa: 1) secarasimultanvariabelelectric word of mouth berpengaruhterhadapkeputusanberkunjungwisatankeJakabaring Sport City. HasilpengujiantersebutdiperolehdariFhitung ≥ Ftabel (23,851 ≥ 2.31). 2) secaraparsial, terdapat lima dimensi yang dijadikanvariabelelectronic word of mouth tigadiantaranyatidakberpengaruhsecarasignifikanterhadapkeputusanberkunjungdandualainnyaberpengaruhsecarasignifikanterhadapkeputusanberkunjungwisatawankeJakabaring Sport City. Adapundimensi yang berpengaruhyaituplatform Assistance, Helping the companydan yang tidakberpengaruhsecarasignifikanyaituconcern for the other company, Expressing Possitive Feelings, danEconomicInsentive.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Kata Kunci: Electronic Word of Mouth,KeputusanBerkunjung, Concern for the other, Expressing Possitive feelings, Economic Insentive, Platform Assistance, Helping the Company. |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HG Finance |
| Divisions: | Business Management > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 21 Dec 2022 04:54 |
| Last Modified: | 21 Dec 2022 04:54 |
| URI: | http://eprints.polsri.ac.id/id/eprint/9423 |
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