Didi, - (2023) DAMPAK KUALITAS PELAYANAN KARYAWAN DALAM MENINGKATKAN KEPUASAN KONSUMEN PADA INDOMARET DI KECAMATAN BABAT KAB PALI. Other thesis, Politeknik Negeri Sriwijaya.
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COVER LA DIDI.pdf Download (575kB) |
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BAB I PENDAHULUAN.pdf Download (253kB) |
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BAB II TINJAUAN PUSTAKA.pdf Download (104kB) |
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BAB V KESIMPULAN DAN SARAN.pdf Download (85kB) |
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DAFTAR PUSTAKA.pdf Download (7kB) |
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Abstract
Kepuasan pelanggan (customer satisfaction) merupakan hal terpenting yang harus dicapai dalam suatu layanan. Hal ini dikarnakan apabila para pelanggan tidak puas dengan layanan yang telah diberikan, maka tidak menutup kemungkinan pelanggan tidak loyal terhadap perusahaan Penelitian ini menggunakan metode kualitatif lapangan (field research), bersifat deskriptif kualitatif. Sumber data yang digunakan adalah sumber data primer dan sumber data sekunder. Metode pengumpulan data menggunakan metode wawancara, observasi dan kepustakaan. Metode analisis data dengan menggunakan teknik purposive sampling. Hasil penelitian menunjukkan bahwa harga yang ada di Indomaret dan Alfamart itu cenderung tidak berpengaruh terhadap kepuasan konsumen. Sementara, pelayanan sangat berpengaruh terhadap kepuasan konsumen. Karena menurut konsumen keduanya, kualitas pelayanan yang ada di Indomaret itu jauh lebih baik dibandingkan dengan Alfamart.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Harga, Pelayanan, Kepuasan Konsumen, Kepuasan Konsumen, dan Kualitatif |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HG Finance |
| Divisions: | Business Management > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 12 Feb 2024 02:55 |
| Last Modified: | 12 Feb 2024 02:55 |
| URI: | http://eprints.polsri.ac.id/id/eprint/14403 |
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