STRATEGI PROMOSI PENJUALAN PADA CV BOSINDO CAHAYA CEMERLANG

MIRZA, MELFIN RAHMADDANI (2023) STRATEGI PROMOSI PENJUALAN PADA CV BOSINDO CAHAYA CEMERLANG. Other thesis, Politeknik Negeri Sriwijaya.

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Abstract

Tujuan dari laporan ini adalah untuk mengetahui strategi promosi yang dilakukan untuk meningkatkan volume penjualan pada CV Bosindo Cahaya Cemerlang. Metode pengumpulan data yang digunakan yaitu riset lapangan, pengamatan, wawancara, kuesioner dan studi kepustakaan. Analisis data menggunakan metode kualitatif dan kuantitatif dengan menggunakan perhitungan skala likert. Berdasarkan riset lapangan yang telah dilakukan diketahui bahwa strategi promosi yang digunakan oleh CV Bosindo Cahaya Cemerlang adalah secara offline dengan melakukan kerja sama melalui pemasaran langsung ke minimarket seperti Indomaret dan Alfamart dengan sistem shelving display dan bundling, serta toko atau warung. Namun ketika adanya Covid-19 di Indonesia, volume penjualan CV Bosindo Cahaya Cemerlang mengalami penurunan karena pada masa itu masyarakat cenderung mementingkan kebutuhan pokok dibandingkan yang lainnya. Dengan kondisi penjualan yang menurun perusahaan berupaya untuk menstabilkan volume penjualan dengan menciptakan bentuk promosi baru yaitu dengan memberikan brosur promo undian berhadiah ke toko atau warung, namun hal tersebut belum mempengaruhi volume penjualan. Perusahaan dapat mengoptimalkan volume penjualan dengan memanfaatkan dimensi dari strategi promosi seperti promosi melalui media internet antara lain Instagram, Online Shop, Website, dll agar produk semakin dikenal dan dapat dengan mudah diketahui oleh masyarakat sehingga meningkatkan volume penjualan.

Item Type: Thesis (Other)
Uncontrolled Keywords: Strategi Promosi, Volume Penjualan
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HG Finance
Divisions: Business Management > Undergraduate Theses
Depositing User: Mr Bambang Anthony
Date Deposited: 06 Feb 2024 09:39
Last Modified: 06 Feb 2024 09:39
URI: http://eprints.polsri.ac.id/id/eprint/14480

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