THE IMPACT OF IMPULSIVE BUYING AND CONSUMPTIVE BEHAVIOUR TOWARD GENERATION Z ON E-COMMERCE PAYLATER SYSTEM IN PALEMBANG

ADLINA, SAFIRAH (2024) THE IMPACT OF IMPULSIVE BUYING AND CONSUMPTIVE BEHAVIOUR TOWARD GENERATION Z ON E-COMMERCE PAYLATER SYSTEM IN PALEMBANG. Other thesis, UPT PERPUSTAKAAN POLSRI.

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Abstract

Payment elements designed to draw customers have become more prevalent as a result of the expansion of e-commerce and subsequent growth in digital payments. The Paylater function has become a popular trend in Indonesia recently. enables customers to make purchases on credit up to a specific limit, performing a function that is nearly identical to that of a credit card. Numerous earlier research have demonstrated how credit cards encourage impulsive purchasing by making people feel as though they must buy now, regardless of how useful the item is. The goal of the study is to identify the variables that influence consumers' intentions to use PayLater when shopping online. The study incorporates perceived risk and trust as mediating variables together with variables from the Technology Acceptance Model (TAM). People today must change their payment methods as a result of the emergence of e-wallets and e-money. Not only have payment methods changed, but consumers are now able to search and purchase anything online with ease using a smartphone. However, this kind of disturbance encourages consumerism

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Paylater, Payment, Impact of Using, E-Commerce
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory
Divisions:	Sector Public Accounting > Undergraduate Theses
Depositing User:	Mr Bambang Anthony
Date Deposited:	15 Apr 2025 07:47
Last Modified:	15 Apr 2025 07:47
URI:	http://eprints.polsri.ac.id/id/eprint/16436

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