FITRIANI, DIANA (2015) PENGARUH BIAYA PROMOSI TERHADAP VOLUME PENJUALAN PADA PT NUSA SARANA CITRA BAKTI LAHAT. Other thesis, Politeknik Negeri Sriwijaya.
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Text (BAB I PENDAHULUAN)
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Text (BAB II TINJAUAN PUSTAKA)
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Text (BAB IV HASIL DAN PEMBAHASAN)
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Text (BAB V KESIMPULAN DAN SARAN)
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Text (DAFTAR PUSTAKA)
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Abstract
The purpose of writing this final reported are the influenced determine of the cost of the promotion against on sales value and analyze the influenced of promotions at PT NUSA SARANA CITRA BAKTI LAHAT againts the increase car sales promotion cost. Method used are quantitative method and techniques of data collection by interview and library research. To analyzed the data, the author use the correlation coefficient formula, coefficient determination. Influential promotional cost for 4% of the volume of sales and promotion mix of the most influential is the exhibition of 0,9%. The conclusions made this final report is the marketing cost incurred are less effective in increasing sales value. The companie should further increase the promotion and the cost of promotion to get the sales volume increasing.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Promotion cost, Sales Volume, Influenced |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Management > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 13 Jan 2016 04:01 |
| Last Modified: | 13 Jan 2016 04:01 |
| URI: | http://eprints.polsri.ac.id/id/eprint/2359 |
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