PENGARUH HARGA DAN FASILITAS TERHADAP KEPUTUSAN WISATAWAN DALAM MEMILIH PAKET WISATA PADA PT HOLIDAY TRIP TOUR AND TARVEL

Syakirah, Innayah Putri (2026) PENGARUH HARGA DAN FASILITAS TERHADAP KEPUTUSAN WISATAWAN DALAM MEMILIH PAKET WISATA PADA PT HOLIDAY TRIP TOUR AND TARVEL. Diploma thesis, Politeknik Negeri Sriwijaya.

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Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh harga dan fasilitas terhadap keputusan wisatawan dalam memilih paket wisata pada PT Holiday Trip Tour and Travel. Penelitian ini dilatarbelakangi oleh meningkatnya kegiatan perjalanan wisata yang mendorong persaingan antarperusahaan jasa perjalanan dalam menawarkan paket wisata yang sesuai dengan kebutuhan konsumen. Harga dan fasilitas menjadi bagian penting yang dipertimbangkan wisatawan sebelum menentukan pilihan terhadap suatu paket wisata. Penelitian ini menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah pelanggan PT Holiday Trip Tour and Travel periode 2023–2025 yang berjumlah 6.906 orang. Penentuan jumlah sampel dilakukan menggunakan rumus Slovin dan diperoleh sebanyak 100 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling, dengan kriteria responden pernah menggunakan atau membeli paket wisata PT Holiday Trip Tour and Travel. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan regresi linear berganda dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa harga berpengaruh positif dan signifikan terhadap keputusan wisatawan. Fasilitas juga berpengaruh positif dan signifikan terhadap keputusan wisatawan serta memiliki pengaruh yang lebih besar dibandingkan harga. Secara bersama-sama, harga dan fasilitas berpengaruh signifikan terhadap keputusan wisatawan dalam memilih paket wisata. Variabel harga dan fasilitas mampu menjelaskan keputusan wisatawan sebesar 56,2%, sedangkan sisanya dipengaruhi oleh faktor lain di luar penelitian. Hasil tersebut menunjukkan bahwa kesesuaian harga dan fasilitas yang memadai dapat meningkatkan keyakinan wisatawan dalam memilih paket wisata pada PT Holiday Trip Tour and Travel. Kata Kunci: Harga, Fasilitas, Keputusan Wisatawan, Paket Wisata, Tour and Travel x ABSTRACT This study aims to examine and analyze the effects of price and facilities on tourists’ decisions to select tour packages offered by PT Holiday Trip Tour and Travel. This research is motivated by the increasing number of tourist trips, which has intensified competition among travel service companies in offering tour packages that meet consumers’ needs. Price and facilities are important factors considered by tourists before selecting a tour package. This study employed a quantitative approach. The population consisted of 6,906 customers of PT Holiday Trip Tour and Travel during the 2023–2025 period. The sample size was determined using the Slovin formula, resulting in 100 respondents. The sampling technique used was purposive sampling, with the criterion that respondents had previously used or purchased a tour package from PT Holiday Trip Tour and Travel. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS. The results show that price has a positive and significant effect on tourists’ decisions. Facilities also have a positive and significant effect on tourists’ decisions and have a greater influence than price. Simultaneously, price and facilities have a significant effect on tourists’ decisions to select tour packages. Price and facilities explain 56.2% of the variation in tourists’ decisions, while the remaining percentage is influenced by other factors outside this study. These findings indicate that appropriate pricing and adequate facilities can increase tourists’ confidence in selecting tour packages offered by PT Holiday Trip Tour and Travel. Keywords: Price, Facilities, Tourist Decisions, Tour Packages, Tour and Travel

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Harga, Fasilitas, Keputusan Wisatawan, Paket Wisata, Tour and Travel
Subjects: P Language and Literature > PE English
Divisions: English > Undergraduate Theses
Depositing User: Pustaka Bahasa
Date Deposited: 21 Sep 2026 04:35
Last Modified: 21 Sep 2026 04:35
URI: http://eprints.polsri.ac.id/id/eprint/25774

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