TIKA, ANDINI DWI (2015) PENGARUH BIAYA PROMOSI DALAM MENINGKATKAN VOLUME PENJUALAN PADA PT ASTRA MOTOR MUARA ENIM. Other thesis, POLITEKNIK NEGERI SRIWIJAYA.
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Text (BAB IV Hasil dan Pembahasan)
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Abstract
The purpose of this final reported to below the influenced determine the cost of the promotion on sales value and analyze the influence of promotion at PT Astra Motor Muara Enim, againts the increase car sales promotion cost. Method used are quantitative method and techniques of data collection by interview and library research. To analyzed the data, the author use the correlation coefficient formula, coefficient determination. The overall corelation coeffient was 94,06% it means that the cost of promotion hed strong influence to sales promotion. The conclusions made this final report is the marketing cost incurred are high effective in increasing sales value. The companie should further increase the promotion and the cost of promotion to get the sales volume increasing. Is provided suggestions for the PT Astra Motor Muara Enim company, writer must add media and promotion expence such as printer media they and electronic media. To mead target company.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Promotion cost, Sales Volume, Influenced |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HG Finance |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mrs Trisni Handayani |
| Date Deposited: | 31 Mar 2016 02:49 |
| Last Modified: | 31 Mar 2016 02:49 |
| URI: | http://eprints.polsri.ac.id/id/eprint/2807 |
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